Do you know the necessary steps before a prospect becomes a client ?
Many people hearing about it may not have very clear what it is, you may think it is the process exclusively a business performs to make the acquisition of certain inputs and is not that apply similar terminology but in this if we mean something more than usual for most of us.
And it's that process that encompasses all necessary steps to be carried out the acquisition of a good or service, the process in which the person through advertising decides to take the next step, become a customer and then buy.
Journey buyer (Buyer's Journey)
In this brief infographic different stages of the journey buyer explained:
What should we keep in mind about the trip Buyer:
- It is complex but actually still quite logical steps should be aware thatis only resort so we know the importance ofableidentify each of the stagesorder to establish which of them the person is that you can get to buy, become a customer and how we must act to realize such action safely and achieve our stated goal.
- Our plan of action varies with the stage: if a person is still not convinced even that needs something, in this case that you will offer, then you can not compare even remotely with who knows whatneed, is looking for it and just need to make the decision. Our attitude and our plan can not be the same because otherwise the failurebe imminent, you should always be very careful and cautious especially in doing moreline accordingeach particular contextorder to get the answer you want.
Do not rush and take the reasonable time you need to carry out a successful strategy. Remember that as we are not all the same and some things just work for some and not for others, in the case of advertising especially this takes on significant importance, we must be able to capture almost any audience, but depending on the particular case we are discussing variations exist and we must adjust accordingly to each of them. Take the initiative and learn more .