The e-business consists mainly of distribution, buying, selling, marketing and supplying additional information for products or services via computer networks such as Internet, Intranet or other computer networks. Industry information technology could see it as a computer application aimed at commercial transactions.
An alternative definition would see as driving commercial business communications and management through electronic methods such as electronic data interchange and automated data collection systems.
Born in 1995 mainly in the US and UUEE, e-business is now global level both the users and the level of its actors (states, companies, institutions).
Each institution can use the Internet to spread a message, to sell their products or services, communicate about your present, reinforce or change her image, know your customers.
Internet communication mode
Internet allows to spread and effectively controlled a message. Launching products or services, news (won awards, participation in events ...) that interest your customers or users and reesforzan the relationship with their institution, causing purchases or use their services.
You can spread these messages in several different and complementary ways:
- through its own website, a dedicated site, a blog, newsletter of allowing full control of the broadcast message, meet visitos statistics, reviews ...
- through a presence on existing websites either through advertising (banners), links, news content sites, search engines (Google, Yahoo! ...)
Internet as a means of business development
Internet allows us to propose and sell content, products or services, which is the B2B or B2C level, generating turnover. Some companies are characterized as pure players (ie only sell the web). Others use the Internet as a way of developing an existing activity.
Now that security problems (data confidentiality, payment) belong to the past, each institution may propose their products or services (e-commerce sites such as Amazon.com) and sell them at national or international level. Allowing the reach of more information about their products or services, a web site can win and retain customers.
Many companies propose to create e-commerce sites, very few take into account the specificities of its customers, copying classical structures. It is very important to make a previous study which will tailor your site to your customers, focusing on ergonomics, efficiency and the needs of their customers or users. Only people with experience in managing e-business can help in this previous strategic study.
Internet as a research mode
By launching new products or services, new markets or customers, uncertainties are numerous. In an increasingly competitive market at this level mistakes can be fatal.
A website allows you to group information, get feedback from users or potential customers that will be crucial when launching a product. Creating a dedicated blog to find information such that no study reach.
The Internet can also be used to meet the most successful way customers or users already registered. And managing databases enriched by browsing and shopping on your site user improves the service provided to the customer and create profiles for increasingly adapt their supply and 1 to 1 relationship with its users and customers.
For whom?
As we presented in its definition any institution needs today think of the advantages of e-business.
- B2C companies that can win and retain customers by allowing the reach of more information about their products or services.
- B2B companies that will use it to reduce transaction costs and accelerate them, reduce the asymmetry of information between enterprises, facilitate the realization of contracts and allow closer medium- and long-term relationships.
- Content providers that may well spread their creations, generating turnover through advertising or selling their knowledge in fields.
- Entities or associations that need to spread their messages and actions quickly, updated with controlled costs.